SoFi

About SoFi: 
A finance company that can help you get ahead. Get Your Money Right® with SoFi.

Connect with SoFi:
Subscribe to SoFi on YouTube: https://www.youtube.com/channel/UCuoYE0bfkZCwaspBVQ59jfQ?view_as=subscriber?sub_confirmation=1
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A trip to space would definitely get views on YouTube! Should we do it? #AirrackMafia! 🧑‍🚀

What mantras do you live by? Drop them in the comments (even the emo ones!)

What’s the best opportunity you’ve ever taken advantage of? Drop your story in the comments!

Basketball star and newest member of Team SoFi, Cameron Brink, shares how she balances playing pro ball, building her personal brand, and managing her money. From her “pressure is a privilege” mantra to her saving habits and big dreams for the future, hear how she’s setting the blueprint for the next generation. 

Ready to start living a richer life? Sign up for a SoFi Checking and Savings account and start earning a higher APY on your money with direct deposit (terms apply), https://www.SoFi.com/richerlives

Follow SoFi:
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Follow Your Rich BFF:
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How Cameron Brink Turned Hoops Into Hustle | Richer Lives by SoFi

To celebrate the launch, we're giving away six of America's top ambitions in the Power of Plus Sweepstakes—like, help with buying a house, or once-in-a-lifetime tickets! Enter before 5/14/25 for your chance to win. Which ambition do you want to win?

Introducing the all-new SoFi Plus—America’s most rewarding financial membership, all in one app.

Unlock $1,000+ in value across banking, borrowing, investing, and more with America’s most rewarding financial membership, all in one app—the all-new SoFi Plus. 

With our new premium membership, SoFi Plus members exclusively enjoy our highest APY on SoFi Bank savings, plus a 1% match on recurring SoFi Invest® deposits, paid in rewards points, plus unlimited access to financial planners with SoFi Wealth, plus exclusive access to live music and sporting events, plus so much more.

And now, you can subscribe to get all these benefits for just $10/month or sign up with direct deposit at no extra cost.

There have never been more ways for our members to achieve their financial ambitions. Sign up today and experience the Power of Plus: https://www.sofi.com/powerofplus/?campaign=____&utm_source=youtube&utm_medium=social&utm_campaign=q125_plus_sweeps&utm_term=&utm_content*=

About SoFi: 
A finance company that can help you get ahead. Get Your Money Right® with SoFi.

Connect with SoFi:
Subscribe to SoFi on YouTube: https://www.youtube.com/channel/UCuoYE0bfkZCwaspBVQ59jfQ?view_as=subscriber?sub_confirmation=1
Like SoFi on Facebook: https://www.facebook.com/SoFi/
Follow SoFi on Twitter: https://twitter.com/SoFi
Follow SoFi on Instagram: https://www.instagram.com/sofi/
Follow SoFi on LinkedIn: https://www.linkedin.com/company/sofi/

The all-new SoFi Plus is here!

Have you ever felt called to make a scary career decision like Sazan?

Liz Thomas sat down with Emily Essner, CMO of Saks, to talk it through. Just like personal finance, it’s all about what aligns with individual values. Personalization is key and matching the right products to each consumer’s unique needs and lifestyle. ✨

Head to our channel to hear the full conversation! 🛍️

How do consumers enter the luxury market??

In the latest episode of Richer Lives, Tony Hawk told Vivian Tu about how he had to scrimp and save when things slowed down in the skate industry until he got his second chance at a come up.

Would you stay the course during hard times to continue chasing your dream?

The most famous name in skating, Tony Hawk, joined Vivian Tu (Your Rich BFF) to discuss the wild ride of making it as a pro skater at such a young age, surviving hard times in the industry, and how his love for skating helped him get back to the top of his game.

Ready to start living a richer life? Sign up for a SoFi Checking and Savings account and start earning up to 4.00% APY on your money with direct deposit (terms apply), https://www.SoFi.com/richerlives

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0:00 - Meet Tony Hawk!
3:35 - Tony’s Best Investment 
6:23 - The Bones Brigade
8:15 - Hustling During Industry Downturn
11:40 - Managing Finances  
13:55 - Tony’s Journey Starting Birdhouse 
19:28 - Developing the Video Game
24:48 - Finding Work Life Balance 
26:45 - The Future of Skating for Tony Hawk

Tony Hawk is a Master Class in Making a Career Out of Your Passions | Richer Lives by SoFi

To kick off 2025, SoFi’s Head of Investment Strategy Liz Thomas dives into listeners’ biggest questions about the year ahead, such as: what happens if liquidity coming out of markets decreases? How will the Fed respond if inflation rates remain high? Is buying gold a good investment in 2025? Get thoughtful insight on all of these questions and more in this special bonus episode.

For more, read Liz’s column every Thursday at On The Money by SoFi, sign up for the SoFi Daily Newsletter, and follow Liz on Twitter @LizThomasStrat.

About SoFi: 
A finance company that can help you get ahead. Get Your Money Right® with SoFi.

Connect with SoFi:
Subscribe to SoFi on YouTube: https://www.youtube.com/channel/UCuoYE0bfkZCwaspBVQ59jfQ?view_as=subscriber?sub_confirmation=1
Like SoFi on Facebook: https://www.facebook.com/SoFi/
Follow SoFi on Twitter: https://twitter.com/SoFi
Follow SoFi on Instagram: https://www.instagram.com/sofi/
Follow SoFi on LinkedIn: https://www.linkedin.com/company/sofi/

00:00  Introduction
01:25  Liquidity of Markets
03:57  Strength of the US Dollar
07:17  Gold and Gold Mining Stocks
11:33  Are Elevated S&P 500 and NASDAQ 100 Values Sustainable?
16:35  Mag 7 Performance in 2025
19:56  Small Caps in 2025
24:06  Interest Rates and Inflation
26:54  Chinese Equities
29:27  Sectors to Overweight in Your Portfolio
33:22  Closing Thoughts

2025 Outlook Q&A | The Important Part with Liz Thomas

Your money deserves a generational player. That's why pro athletes Jayson Tatum, Cameron Brink, Justin Herbert, Wyndham Clark joined team SoFi. We're helping millions of members to bank, borrow and invest — all in one app. Drive towards financial independence with the next generation of banking and Get Your Money Right®

About SoFi: 
A finance company that can help you get ahead. Get Your Money Right® with SoFi.

Connect with SoFi:
Subscribe to SoFi on YouTube: https://www.youtube.com/channel/UCuoYE0bfkZCwaspBVQ59jfQ?view_as=subscriber?sub_confirmation=1
Like SoFi on Facebook: https://www.facebook.com/SoFi/
Follow SoFi on Twitter: https://twitter.com/SoFi
Follow SoFi on Instagram: https://www.instagram.com/sofi/
Follow SoFi on LinkedIn: https://www.linkedin.com/company/sofi/

Team SoFi Athletes "Shared Values"

Open a Roth or Traditional IRA with SoFi Invest® today. Also, make sure to follow us for more updates on all things personal finance.

About SoFi: 
A finance company that can help you get ahead. Get Your Money Right® with SoFi.

Connect with SoFi:
Subscribe to SoFi on YouTube: https://www.youtube.com/channel/UCuoYE0bfkZCwaspBVQ59jfQ?view_as=subscriber?sub_confirmation=1
Like SoFi on Facebook: https://www.facebook.com/SoFi/
Follow SoFi on Twitter: https://twitter.com/SoFi
Follow SoFi on Instagram: https://www.instagram.com/sofi/
Follow SoFi on LinkedIn: https://www.linkedin.com/company/sofi/

Time for our yearly reminder—it’s never too late to set up a retirement account!

On this episode of Richer Lives, Adrienne Bailon-Houghton breaks down the $1 million price tag of her journey to welcoming her first child.

The joy of starting a family is priceless, but the road to getting there can have a hefty price.

Take it from Adrienne: Sometimes another shot is all you need to land a role that was made for you.

If Anthony Ramos had let the rejections stop him, he wouldn’t be the Hollywood star he is today!

Actress and producer, Yara Shahidi, sat down with Vivian Tu (Your Rich BFF) to discuss how her family set her up to be financially successful as a child star, why philanthropy is so important to her, and if her Harvard education was worth the price tag.

Ready to start living a richer life? Sign up for a SoFi Checking and Savings account and start earning up to 4.00% APY on your money with direct deposit (terms apply), https://www.SoFi.com/richerlives

Follow SoFi:
https://www.instagram.com/SoFi /
https://www.tiktok.com/@SoFi 
https://twitter.com/SoFi

Follow Your Rich BFF:
https://www.instagram.com/your.richbff/ 
https://www.tiktok.com/@yourrichbff

Follow Yara Shahidi:
https://www.instagram.com/yarashahidi 
https://www.tiktok.com/@yarashahidi

0:00 - Meet Yara Shahidi
5:20 - Her Biggest Money Mistake
9:01 - How Yara Became an Actress
12:23 - Her Journey as a Child Star
17:04 - The Transition to Leading Roles
21:21 - Advocating for Fair Pay
24:27 - Yara’s Passion for Activism
30:26 - Was Her Harvard Education Worth It?
31:38 - What’s Next for Yara?

How Yara Shahidi Avoided the Pitfalls of Child Stardom—and Mastered Money | Richer Lives by SoFi

Today he sat down with Liz Thomas to report that he’s still seeing growth on the horizon, and doesn’t think the secular bull market is done yet.

In 2010 Brian Belski made a 25-year BIG call. 💥

AI, BioTech, Robotics – these are technologies that will change the world. But how and where do the opportunities live within these sectors? Where are investors taking their big bets? This episode, we’ll hear from Cathie Wood, Founder, CEO, and CIO at ARK Investment Management, LLC. Ark’s funds are known for taking big bets on “disruptive innovation,” meaning tech companies at the forefront of innovation.

Cathie founded Ark back in 2014. She started her career at The Capital Group, and has spent time at Jennison Associates LLC and AllianceBernstein. She also previously co-founded the hedge fund Tupelo Capital Management.

For more, read Liz’s column every Thursday at On The Money by SoFi, sign up for the SoFi Daily Newsletter, and follow Liz on Twitter @LizThomasStrat.

Connect with SoFi:
Subscribe to SoFi on YouTube: https://www.youtube.com/channel/UCuoYE0bfkZCwaspBVQ59jfQ?view_as=subscriber?sub_confirmation=1
Like SoFi on Facebook: https://www.facebook.com/SoFi/
Follow SoFi on Twitter: https://twitter.com/SoFi
Follow SoFi on Instagram: https://www.instagram.com/sofi/
Follow SoFi on LinkedIn: https://www.linkedin.com/company/sofi/

Today’s Big Bets on Disruptive Innovation with Cathie Wood

The market may go up, down, or even sideways, but one thing remains constant—Brian Belski is the Biggest Bull on Wall Street. Brian joins SoFi’s Head of Investment Strategy and Host Liz Thomas to talk about what’s making him confident in the resiliency of the current bull market. Brian is famous for his positive view on markets and is a frequent commentator on CNBC, Fox Business, and Bloomberg. He is Chief Investment Strategist at BMO Capital Markets and leads the Investment Strategy Group with his 35 years of experience. Liz asks Brian for practical insights on how to navigate this landscape and how to stay confident and focused despite short-term market fluctuations.

For more, read Liz’s column every Thursday at On The Money by SoFi, sign up for the SoFi Daily Newsletter, and follow Liz on Twitter @LizThomasStrat.

Additional resources:

SoFi Daily Podcast: 5-minute daily episodes covering the latest business, economic, and stock market news you need to start your day. The SoFi Daily Pod is available on Apple and Spotify, or wherever you get your podcasts.

SoFi Daily Newsletter: Sign up for the SoFi Daily to receive the latest financial news in your inbox every day. 

Investing 101 Center: At SoFi, we believe investing is for everyone — which is why we’ve created a hub with info for beginners and experts alike. Start exploring to get investment education, advice, resources, and more.

Wealth Investing Guide: Information you need to know to make your money work harder for you.

This podcast should be used for informational purposes only and not deemed as a recommendation. Our Automated investing is via SoFi Wealth LLC, and is a registered investment advisor. Our Active investing is via SoFi securities LLC, member FINRA/SIPC. For additional disclosures related to the SoFi Invest® platforms, please visit www. SoFi.com/Legal.
©2024 Social Finance, Inc. All Rights Reserved.

(00:00) Introduction to The Important Part
(01:22) Brian’s bold prediction for the S&P 500
(07:12) Why Brian changed his price target for 2024
(09:29) Strategist vs. economist
(13:20) The bull market of the 1990s vs. today
(17:12) The new consumer staples
(19:16) Consumer staples as percentage of a portfolio
(20:52) AI in consumer staples companies
(23:04) Why the current market is a “stock picker’s paradise”
(27:04) The sweet spot of small and mid-cap companies  
(33:50) Brian’s market forecast in one word
(34:13) When Brian realized warning of a recession wasn’t the right call
(35:31) Brian’s worst trade
(36:57) Brian’s biggest call was his most bearish
(39:30) Key takeaways and conclusion

The Biggest Bull on Wall Street with Brian Belski | The Important Part with Liz Thomas

One of the biggest names in food—producer, host, and author Padma Lakshmi—joined Vivian Tu to share her journey to becoming a household name, what she is exploring after leaving “Top Chef” behind, and why she isn’t planning to to leave her daughter, Krishna, everything.

Ready to start living a richer life? Sign up for a SoFi Checking and Savings account and start earning up to 4.30% APY on your money with direct deposit (terms apply), https://www.SoFi.com/richerlives

Follow SoFi:
https://www.instagram.com/SoFi /
https://www.tiktok.com/@SoFi 
https://twitter.com/SoFi

Follow Your Rich BFF:
https://www.instagram.com/your.richbff/ 
https://www.tiktok.com/@yourrichbff

Follow Padma Lakshmi:
https://www.instagram.com/padmalakshmi 
https://www.tiktok.com/@padmalakshmi

0:00 - Meet Padma Lakshmi!
2:24 - Life After Top Chef: Padma’s Bold Pivot
4:00 - Balancing Exciting Opportunities
7:40 - Bringing Taste the Nation to Life
14:24 - Exploring Culture Through Cuisine
21:45 - Padma's Ambitions
22:27 - Collaborations and Partnerships
25:12 - Empowering Her Daughter to Build Wealth

How Padma Lakshmi is Building the Career of Her Dreams | Richer Lives by SoFi

To celebrate the 50th anniversary of the Equal Credit Opportunity Act, we’re partnering with Cameron Brink to give $500K to projects that support women’s financial independence. Have an ambition in mind? Tell us about your project and you could win $10K.* Learn more, see rules, and enter now through 11/13/24 at sofi.com/givehercredit

Give Her Credit feat. Cameron Brink | SoFi Celebrates 50 Years of the Equal Credit Opportunity Act

Have you ever made a sacrifice to keep chasing your ambitions? Tell us about it in the comments!

For many, their wedding day is the day they’ve dreamt of since childhood. What people haven’t dreamt of is the cost of making that dream a reality, let alone how to pay for it. In this episode, SoFi’s Head of Investment Strategy and Host of The Important Part Liz Thomas talks with Tim Chi, CEO of The Knot Worldwide. Tim shares insights about financial planning for weddings from his extensive background in the industry, how the pandemic changed wedding planning, and balancing financial and emotional considerations in the process. The two also discuss Liz’s recent personal experience in planning her own wedding, how to prioritize expenses with professional vendors, and how social media and AI have shaped modern wedding planning.

For more, read Liz’s column every Thursday at On The Money by SoFi, sign up for the SoFi Daily Newsletter, and follow Liz on Twitter @LizThomasStrat.

Additional resources:

SoFi Daily Podcast: 5-minute daily episodes covering the latest business, economic, and stock market news you need to start your day. The SoFi Daily Pod is available on Apple and Spotify, or wherever you get your podcasts.

SoFi Daily Newsletter: Sign up for the SoFi Daily to receive the latest financial news in your inbox every day. 

Investing 101 Center: At SoFi, we believe investing is for everyone — which is why we’ve created a hub with info for beginners and experts alike. Start exploring to get investment education, advice, resources, and more.

Wealth Investing Guide: Information you need to know to make your money work harder for you.

This podcast should be used for informational purposes only and not deemed as a recommendation. Our Automated investing is via SoFi Wealth LLC, and is a registered investment advisor. Our Active investing is via SoFi securities LLC, member FINRA/SIPC. For additional disclosures related to the SoFi Invest® platforms, please visit www. SoFi.com/Legal.
©2024 Social Finance, Inc. All Rights Reserved.

(00:00) Introduction to The Important Part
(02:25) Tim Chi’s background in the wedding industry
(04:12) How the wedding planning industry has changed 
(05:32) 2022 as the “Super Bowl” of wedding years
(07:49) “Revenge” wedding spending
(10:01) The ROI of your wedding
(12:50) How wedding traditions and priorities have changed
(15:57) The impact of inflation on weddings
(19:21) Social media’s impact on wedding planning
(22:10) Has AI influenced the wedding industry?
(25:18) How much planning for a wedding should you DIY?
(30:24) Tim’s favorite tools to offer couples
(31:10) One word to sum up the cost of wedding planning
(31:35) Combining The Knot and WeddingWire
(32:49) Tim’s investing mantra
(35:12) Key takeaways and conclusion

Investing in “I Do” with Tim Chi | The Important Part with Liz Thomas

Tennis legend Venus Williams joined Vivian Tu (Your Rich BFF) to talk about how she learned to handle million-dollar checks in her teens, her hot take on how owning a home shouldn’t be the American Dream, and how her winner's mindset on the court turned into crushing it in the business world.

Ready to start living a richer life? Sign up for a SoFi Checking and Savings account and start earning up to 4.50% APY on your money with direct deposit: https://www.SoFi.com/richerlives

Follow SoFi:
https://www.instagram.com/SoFi /
https://www.tiktok.com/@SoFi 
https://twitter.com/SoFi

Follow Your Rich BFF:
https://www.instagram.com/your.richbff/ 
https://www.tiktok.com/@yourrichbff

Follow Venus Williams:
https://www.instagram.com/venuswilliams/ 
https://www.tiktok.com/@venuswilliams 
https://x.com/venuseswilliams

0:00 - Meet Venus Williams!
2:04 - Prize Money Breakdown
6:03 - Venus’s Approach to Sponsorships
7:44 - The Formula for Winning
11:31 - Her Biggest Financial Lesson
15:26 - Venus’s Hot Take on the American Dream
17:05 - Venus’s Impact on Tennis
21:27 - Defining Success
25:25 - Venus’s Entrepreneurship Journey
28:45 - What’s Next for Venus