In The Lab: The TV that’s smart in a different way.

Learn more about the Sony BRAVIA XR: https://bby.me/8rtljc Here in The Lab, where real Blue Shirts try out the latest tech and bring the best to you, Noah from Best Buy Store #611 in Eden Prairie, Minnesota tells you all about The Sony BRAVIA XR. The first TV with Cognitive Intelligence. You think your TV is smart? The Sony BRAVIA has a processor that actually imitates the human brain. It detects the main focal point in a scene and enhances each detail in relation to it. It also cross analyzes elements like color, contrast and detail simultaneously, so you get a picture that looks amazing and incredibly real. As for the sound, Cognitive Intelligence works hard to make that amazing for you, too. Once you calibrate the BRAVIA XR, it will detect where you are in the room, adjust the sound accordingly and deliver it both horizontally and vertically to give you a multi-dimensional experience —kind of like surround sound. One last thing to know about the BRAVIA XR, it comes with BRAVIA CORE installed. BRAVIA CORE give you access to hundreds of Sony titles for free. Free movies! Who doesn’t like that? , If you have any questions about the Sony BRAVIA XR, just come into your nearest Best Buy, give us a call or even start a chat online at BestBuy.com. Subscribe to The Lab and more from BestBuy: https://bby.me/Subscribe