What is data retention? | NordVPN

In this video learn more about data retention, what data retention is used for, and what you can do about it. **** Take back control of your online privacy with NordVPN. Now at 70% off: https://content.nordvpn.com/2zQg7ML **** 🔔 Subscribe to get the latest content: https://www.youtube.com/channel/UCSZhRxyloC-qzURiOa3vbFQ?sub_confirmation=1 **** Data retention is a persistent storage of data for legal or business requirements. While certain organizations use a data retention policy for good purposes (e.g., to prevent terrorism), quite often, it is exploited with far less noble intentions. Commercial companies often use our data to create targeted ads and improve their sales, while internet service providers can pass it to government agencies to track us. Social networks also accumulate massive amounts of personal data, and most of us have no idea where it ends up. Data retention is also sometimes used as a tool for surveillance as internet service providers can monitor your online traffic. In some cases, they are even legally obliged to provide info about it. It is especially prevalent in non-democratic regimes as a method to restrict the freedom of speech and the flow of information. By the way, we recommend you to watch these movies about freedom of speech: https://nordvpn.com/blog/freedom-of-speech-movies/ Despite all this, you can prevent data retention by using a VPN and private and secure apps. Learn more about it in this video. **** Stay private online with NordVPN https://content.nordvpn.com/2zQg7ML