Real Gems - Bimma Williams | Episode 3

On today's episode, Bimma Williams, Creative Director and Co-Founder of Claima Stories, has been making big strides with his independent creative content agency. Connecting brands to consumers via authentic storytelling, rooted in representation and purpose. But, it took him pivoting his brand from working at Nike and Adidas, to owning his own turf and raising $100 million to support creatives of color to find his true path. Bimma's Instagram: https://www.instagram.com/bimmawilliams/ Claima Instagram: https://www.instagram.com/claimastories/ Bimma LinkedIn: https://www.linkedin.com/in/bimma/ Claima Stories YouTube: https://www.youtube.com/@claimastories 2:03 Bimma's career beginnings 5:19 Not having a seat at the table 15:00 Vision behind @claimastories 17:30 The growth of Claima Stories 20:10 What you build won't be for everyone 21:32 What brands aren't getting right 25:39 Capitalism vs Supporting Underrepresented 27:03 The Claima Stories journey 31:39 How can creators of color build their brands 35:48 Importance of networking horizontally 38:45 What's coming up for Bimma REAL GEMS NEWSLETTER 📫 Sign up for our free newsletter to get extra content and more. Signup: http://eepurl.com/icYcs9 LISTEN TO THE SHOW: Spotify: https://open.spotify.com/show/3ctwO4jIjLhJzKo07DKa7e iTunes: https://podcasts.apple.com/us/podcast/real-gems-with-erin-ashley-simon/id1693138123 Amazon Music: https://music.amazon.com/podcasts/d5df82c5-4c5d-4e44-a356-54847abacf4b/real-gems-with-erin-ashley-simon Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5yZWRjaXJjbGUuY29tLzZmYzZiMTI0LWNlZDItNDgxNC1hYjBhLTQwODJiMzYwY2YzMA%3D%3D CONNECT WITH US 🌍 : [email protected] JOIN OUR REAL GEMS COMMUNITY 📸 Instagram: https://instagram.com/realgemswitherin 🐦Twitter: https://twitter.com/realgemserin 🎵 TikTok: https://www.tiktok.com/@realgemserin ABOUT US Real Gems with Erin Ashley Simon is a Slash Studios podcast that brings on a one-of-a-kind guest each week to share their hard-fought moments, challenging decisions, unheralded victories, and even peers & mentors who helped them pave the path.